Monday, May 13, 2013

Another sport goes on EA Lockdown

Saw the recent news that EA Sports has signed an exclusive deal with FIFA extending nearly a decade (through FIFA 22, I believe). FIFA has been one of a few positives for Electronic Arts in past years, consistently and constantly growing by leaps and bounds.

Thankfully, this deal is not as restrictive as say, the NFL/Madden deal.. since the NFL is the only major American Football League, the fact that EA had signed them to an exclusive deal pretty much locked everyone else out of the football market. This move is designed to protect the series against the Pro Evolution series of games.

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